Wednesday, November 27, 2019

Digital Music Increasing Trend

Digital Music Increasing Trend It needs to be said that most of the stores that were opened by music labels have struggled and had to be closed. One of the main reasons for their failure to attract subscribers is the lack of diversity in their music catalogues. They only offered a small range of full-length albums by the artists that have signed to their label, and it have led to numerous problems. It is imperative to understand that the industry has changed dramatically over the last few years.Advertising We will write a custom essay sample on Digital Music Increasing Trend specifically for you for only $16.05 $11/page Learn More People in the modern society want to have the access to everything at once, and those stores were not able to provide it. Individuals that wish to buy music from different artists would have to be subscribed to multiple services at once, and it seemed unreasonable. Apple was able to utilize the strength of its brand to create a store that would be extremely succ essful. The stores that were established by labels, on the other hand, did not have the necessary piracy protection technologies or a trendy product such as an IPod that would help them to attract customers (Sadeghi 2012). Also, labels were not ready for such drastic changes because they have focused mostly on CDs, and other music formats were viewed as a significant threat. It was too late to open such stores at that time. Nowadays, they cannot offer the music only in one place because it will significantly damage the sales of the artists. A dramatic shift towards digital music should have been noticed by record labels, and it would help them to address this problem. They could have cooperated and created a platform with all the available resources that would allow them to dominate the market. A single store similar to Itunes or Amazon Music would have most likely become extremely successful. However, it would not be an easy task because of all the copyright issues that could occur , and it would be extremely hard to change the whole process of distribution. An alternative music format could also be developed, but it is not as easy as it sounds. Also, it can be seen that music albums do not sell as well as they used to be. It would not have been surprising if an artist sold more than one million copies over a period of just one week few years ago. Nowadays, the situation is entirely different. Also, it is highly likely that the sales will continue to decline with increasing popularity of streaming services (Tschmuck 2012). It can be seen that Spotify and Apple Music currently hold leading positions (Burgess 2014). Nowadays, it is not an easy task to get into this business. Tidal is one of the best examples because the service currently struggles to retain subscribers. It offers unique content, and the audio quality is significantly better. However, some of the issues that were present during the launch were viewed as a significant problem by most customers. Al so, it does not have such a huge brand and library of music.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In conclusion, it is extremely necessary to keep track of trends in the industry to make sure that the company can get an advantage over competitors. New technologies are always developing, and this fact should not be disregarded. Music labels could have addressed current problems if they were able to predict the popularity of digital music. Reference List Burgess, R 2014, The history of music production, Oxford University Press, Oxford, UK. Sadeghi, S 2012, Defensive strategy Apple’s overlooked key to success, Epubli, Berlin, GE. Tschmuck, P 2012, Creativity and innovation in the music industry, Springer Science Business Media, New York, NY.

Saturday, November 23, 2019

Interdisciplinary Studies What Is It Should You Get a Degree

Interdisciplinary Studies What Is It Should You Get a Degree SAT / ACT Prep Online Guides and Tips Colleges have a wealth of degrees to choose from that can lead you to all different kinds of career paths. But if you’re looking for something more specialized, something that can combine your love for multiple disciplines into one complete package, interdisciplinary studies might be right for you. If you have questions like what is interdisciplinary studies, what kinds of students will do best in these programs, and how can interdisciplinary studies lead to a great career, read on! What Is Interdisciplinary Studies? Interdisciplinary studies is unique among degree programs. Most traditional programs are focused on a specific field of study, such as mathematics, literature, or computer science. Interdisciplinary studies can include all of the above and more- it depends on what you hope to get out of these programs. The most basic interdisciplinary studies definition is that these programs allow students to choose their concentrations. You can effectively create your own major by choosing two areas of interest and combining them into one degree program that you’ll specialize in. For example, say you love psychology and art. You might combine an art program with a psychology program to create your own art therapy degree. Interdisciplinary studies are distinct from integrative studies, which have one primary focus with others supporting it. For example, if you wanted to study psychology and art in an integrative fashion, you might study how art feeds into psychology but not the other way around. Integrative study doesn’t treat your disparate fields as equal; you have one key discipline, and other programs inform that discipline. Why Choose an Interdisciplinary Studies Major? Interdisciplinary studies is great for students who have specific interests that won’t necessarily be met through a traditional degree. For example, maybe you have a deep interest in linguistics and biology and the ways that the two intersect. You might take linguistics courses and biology courses to get your degree, but the two may not typically cross over in traditional degree programs. If you study those fields as part of an interdisciplinary program, you’ll be designing your major specifically to understand the relationships between the two fields. If you have a specific field you’d like to work in the future, one that requires specialized knowledge, a degree in interdisciplinary studies may be a good approach. If you want to work as a biologist but specifically with the human body has evolved to suit speech, you can design your major to suit those interests. Even better, an interdisciplinary studies program means you’re personally choosing things that are interesting to you. In a traditional degree program, you might end up having to take animal biology or microbiology, neither of which have that much in common with linguistics. In an interdisciplinary program, your classes are more likely to line up directly with the things you want to study because you’re going to be working with advisers to create the ideal major. What Kinds of Students Succeed in Interdisciplinary Studies? Because interdisciplinary studies are a special field, it takes certain kinds of students to succeed. Students who are more likely to succeed in the field include students who are: Creative If you’re interested in interdisciplinary studies, you’re probably at least a little creative. You don’t want to follow the existing paths; you want to create one that’s new and unique to you. That trait will serve you well as you’re connecting different fields and planning out your course schedules, because part of an interdisciplinary studies program is forging new connections between disciplines. Motivated Because interdisciplinary studies doesn’t have a clear path the way many majors do, you’ll need to be a particularly motivated student to make it work for you. You’ll be designing your own course schedule and program with your advisers, which means more work than usual for you as a student. You need to keep your motivation high if you want to succeed as an interdisciplinary studies major. Collaborative You might be the only student at your school with your specific combination of fields in interdisciplinary studies, but that doesn’t mean you won’t be collaborating with others. Forming connections with people with similar interests is a great way to improve your own experience, particularly since you’re going to be forging your own path. You’ll also be working heavily with professors and advisers to create your academic pathway. So though you might be the only person doing exactly your program, it’s still important to work collaboratively with others! Critical Thinkers Many disciplines overlap in college, but for interdisciplinary studies, that overlap is something you’ll largely be figuring out for yourself. Critical thinking is a valuable skill for interdisciplinary studies students for that reason. You’ll be considering all of your courses in conversation with one another, even if the connections aren’t clearly laid out for you. If your program requires a thesis or capstone project, you’ll likely be covering all of the ways your courses and fields intersect. Being able to think critically about those courses will be invaluable to you as you progress through your program. Disciplined Motivation and hard work will get you far, but a sense of discipline will get you even further. Interdisciplinary studies requires that you adhere to a different set of standards than traditional degrees. That means you’ll be guiding yourself, a lot of the time- though you’ll likely work out a plan with your advisers and instructors, you’ll be the one in charge of properly executing it. People who are good at setting goals, hitting deadlines, and planning will have an easier time Pros and Cons of Interdisciplinary Studies There are a lot of considerations to be made in deciding on an interdisciplinary studies program. These programs have lots of unique benefits over other majors, but also some potential drawbacks. Pros: Learning multiple disciplines Understanding how fields overlap Opportunities for new research and development Passion about whatever you’re studying because you design it Cons: Professors may not understand your program Professors may not understand your unique needs as an interdisciplinary studies student Difficult to transition between subjects because work may not necessarily be connected It’s a specialized degree, so some jobs may not know what to make of it May be difficult to get into grad school Jobs may not understand what your degree is What Schools Offer Interdisciplinary Studies Programs? Though the major is an unusual approach, many great schools offer interdisciplinary studies as an option for their students. Some of those schools include: Boise State University Bowling Green State University Brown University College of William and Mary Creighton University Duke University George Washington University Lehigh University Lipscomb University New York University Purdue University Portland State University Stephen F Austin State University SUNY at Fredonia University of California - Berkeley University of California - Los Angeles University of Connecticut University of Denver University of Illinois Urbana-Champaign University of Virginia Valparaiso University What Are Interdisciplinary Programs Like? Many schools throughout the US offer interdisciplinary studies programs. Not every college has an interdisciplinary studies program, and even if they do, it might not be particularly well-supported. The programs covered below all have plenty of information about their interdisciplinary studies programs, including how to apply, what the expectations are, and information on past successes of the department. UC Berkeley At UC Berkeley, interdisciplinary studies is considered part of the bachelor of arts program. You’ll graduate your program, no matter what fields you combine, with a BA. Berkeley also requires a minimum of three fields in your interdisciplinary studies program. The program should be designed to answer a specific research question, but the question can be approached in a multitude of ways, including regional, comparative, and historical approaches. Though interdisciplinary studies allows students to design their own major, Berkeley has a structure in place to ensure that the education students receive is well-rounded and comprehensive. You’ll be choosing from a list of acceptable courses to take to satisfy prerequisites, including introductory courses, world region courses, and methodology courses, with each requirement having an assortment of disciplines to choose from. Tufts Tufts makes it clear that interdisciplinary studies is not just a method of creating a unique major- it’s a dedicated field of study that should be taken seriously. According to their website, â€Å"it is a serious undertaking for the student who is committed to blending disciplines in a way that is demonstrably relevant to an identifiable area of intellectual inquiry.† Tufts has the requirements to match their feelings about interdisciplinary studies being a serious undertaking. Getting your degree requires a thesis and thesis defense in front of an advisory committee, representing the culmination of your work and research. Students create their own advisory committee with three instructors from different disciplines, one of which must be a tenured member of the Arts and Sciences faculty. With their advisory committee, students of interdisciplinary studies will develop their major. Major proposals must include a title, a description of why it needs to be interdisciplinary, what problems will be addressed through the program, and what methodology will be used to address them, as well as letters of support, a bibliography, and list of courses they plan to take. That proposal must be approved by the Center for Interdisciplinary Studies Faculty Committee before you can begin your program. University of Florida University of Florida has some interdisciplinary programs already in place, including biological illustration, sustainability studies, and Middle Eastern languages and culture. For students who wish to design their own major, they must apply separately to the IDS program through the Dean’s office. They must also find at least two tenured advisers to help them design their program. As in the Tufts program, students will be required to complete a thesis to graduate. Because interdisciplinary studies can be customized for each student who pursues it, programs can vary pretty widely between colleges. Here’s a look at three of the programs from some top schools: What Should You Look for in an Interdisciplinary Studies Program? Programs can vary from college to college, but there are a few things to look for if you’re interested in pursuing an interdisciplinary studies degree: A Track Record A college doesn’t need to have your specific interests clearly outlined, but having a framework for interdisciplinary studies makes it easier for you to get a good, well-supported education. Professor Support A traditional degree program has a pathway for success as well as advisers and professors who are well-trained in helping students make it through. That isn’t necessarily true of interdisciplinary studies, which means you have to be extra diligent about evaluating how well you’ll work with your professors. Unfortunately, since professors may not know what exactly your program is, it may be hard for them to understand exactly how one piece fits into another. Unlike traditional degree programs, there’s no real â€Å"stepping stone† approach- your courses may be in radically different fields with no attempt to bridge them. That’s why it’s so important to connect with your professors and your advisers. You need to be sure that you’re all on the same page as far as what you need to get out of each class, even if you are doing the bulk of the bridging yourself. When you are clear about your intentions and goals, it’s easier for your professors to help you meet them! What Kinds of Interdisciplinary Studies Jobs Exist? One of the benefits of a traditional degree program is that future careers will probably know what they mean, even if they’re highly specialized. Interdisciplinary studies degrees are a bit different- while a future job might recognize â€Å"communications† and â€Å"art history,† they might not understand exactly what it means to have an interdisciplinary degree covering both. But that doesn’t mean that you can’t get interdisciplinary studies jobs- only that clarity and dedicated study are the best way to ensure your degree will help you down the line. Here’s a few jobs that benefit from the interdisciplinary approach: Job Degree Required Average Salary Job Description Best For People Who... Teacher Bachelor’s (minimum) $60,477 Teaching children or adults in a specific subject Understand education principles, have a firm grasp on one or more specific subjects, and enjoy working with others Accountant None, but a bachelor’s or higher is greatly preferred $77,920 Analyzes financial information to prepare reports for businesses Work well with numbers, have an eye for detail, and who enjoy analysis Counselors Bachelor’s degree minimum, but a master’s degree is preferred $42,840 Offers advice and guidance to people in a variety of contexts Have great listening skills, are able to remain objective, excel at communicating Journalist None required, but bachelor’s degree greatly preferred $40,077 Writes and researches a variety of topics to create news articles, videos, or other reports Are curious, have writing skills, enjoy research Archaeologist Bachelor’s degree $59,040 Participates in digs and excavations to learn more about history Have an eye for detail, are inquisitive, have flexibility in where they live and for how long Key Tips Taking on an interdisciplinary studies program can be a lot of work. You’ll be looking out for yourself more than you would in a traditional degree program, but the increased freedom and flexibility are worth it for many students. To be sure you’re getting the most out of your program, keep these things in mind: Do Your Research Schools that already have procedures in place for interdisciplinary studies students are likely to better support you. Know ahead of time if these frameworks for success exist, and if not, develop a plan for how you’ll approach your program. Seek out other interdisciplinary studies students and alumni to learn more about their experiences. Did professors support them? How about the school administration? Do they have recommendations about how to make the most of the program? Spending some time learning more about interdisciplinary studies at your school is a great way to ensure that you get the biggest benefit from the program. Don’t be afraid to ask lots of questions- it’s a skill you’ll need for the field! Pick a Focus and Stick With It Interdisciplinary studies is great for students who have a multitude of interests. But that multitude of interests can also be a problem if you struggle to stick with one project for an extended period of time. When you plan out your program with your advisers, be sure it’s a plan you can stick with throughout your time in college- changing your degree is difficult even for traditional programs, but the lost credit hours can be especially hard for interdisciplinary degree students. What’s Next? Looking for other unique ways of combining your interests in college? Consider a dual degree or double major, two other degree programs that let you explore multiple subjects. Curious how long it'll take to complete your interdisciplinary studies program? If you're doing a bachelor's degree, this article about how many years it takes to complete a bachelor's program can help! Journalism is a great field for interdisciplinary studies students. Want to know what schools have the strongest journalism programs? Check out this list!

Thursday, November 21, 2019

Votes for Women Essay Example | Topics and Well Written Essays - 1500 words

Votes for Women - Essay Example He was in a very powerful position, as there was no Liberal MP who could even try to oppose him. It is well known that Asquith was totally against the campaign for women's vote right. Partly this was so because of the way he considered the voting: he did not think there was need for each individual to need to have a vote, he considered that such representation was more an issue of representing a class or community. That is why one man could represent the ideas of all of his family. Moreover, there were lots of serious problems facing the Parliament within 1900 - 1914, and Asquith was sure that "women's rights to vote" was a minor issue. In addition he paid no attention to demonstrations while he was sure that they did not reflect people's thinking. There was another aspect. If the law giving women the vote was ever going to be passed, it would have to happen in the Parliament. That means that such parties as the Liberals, the Conservatives and the Labour Party would have a part to play. It is false to think that all male politicians were opposed to female suffrage. In fact the Labour Party supported it, and leading Labour figures were deeply involved in the case. A substantial part of the Liberal Party supported it as well, together with many leading Liberals, including Churchill, Sir Edward Grey, and Lloyd George. Nevertheless there was much opposition to it among the Conservatives, as was vividly depicted in conservative Lord Curzon's speech in 1912. In society those who were against the female suffrage used a wide range of arguments, in 1900 many of the opponents to the movement simply considered that it was self evident that women were not intended to vote. To put it differently women should not have the vote because they simply were females. This was probably the position of most citizens in the country. It is worth mentioning that when people began to rationalise the opposition, occurred women who spoke out against female suffrage. The first group of people who opposed the movement were the people who considered the system to be fine and could not be improved further. Those people objected to giving anyone who was not already eligible to vote the right to do so. They had the vote right themselves, and feared any franchise extension. An elitist system of government and objection of widening the democracy was their major belief. As the debate over enlargement the pool of voters grew, arguments against women's suffrage began to occur. One of them was that all government, in England and in the Empire, rests on physical force, which women do not possess, or do not want to contribute to it because of their constitution. The idea is that women are too physically weak and it is not in their nature to be soldiers. The second aspect of the argument was that women influence would evidently help the introduction of pacifism into society. In relation to the Empire there were two further argument lines. One meant that if women got opportunity to gain power in Britain, a demand for the

Tuesday, November 19, 2019

Book Critique Essay Example | Topics and Well Written Essays - 1000 words

Book Critique - Essay Example In this story Moraley furnished a scarce view of life between the lower classes in England and the middle colonies of America through the early eighteen century. His adventure as indentured servants from England to the â€Å"American Plantations†, where he served in different jobs, saunter on the country side, and jumbled with black and white bonds people, the worker, craftsman, Indians, and other ordinary people. The special interest in the story is the comments of Moraley on servants, bondservants, and Native American. The story is about the lower class lives in England and American Colonies during the eighteen century. One of the major characters of the story is Willaim Carr who took him from his job and taught him the Trade of Watch making. The main character of his stories is his father, brother and mother as well as his wife who affected his life too much. Sir George is another character of his story. He wrote about Sir George while he was sailing on towards America. He has written about his masters daughter as well. When he met up with the daughter of his master he was removing his rags and given a torn shirt and an old coat, but was assured that the clothes were provisional and that he could anticipate better. This was the first time in the story when Moraley thus a feeling of respect among a master and an indentured servant (Moraley, Klepp, & Smith, 2005, pp. 18-20). After spending her time on the boat they went to Philadelphia where the slaves were to be sold all the slaves were sold except Morely. He went to Philadelphia and wants to spend his life in good manners, he started to search for a job but he failed and sold to a master. During this time period he fell in love and want to settle there but he sold. When he was working for his master he ran away from there but caught. His masters bailed him from jail and free him before his ending time period of serving. After that he engaged with a

Sunday, November 17, 2019

School Bus and Dumb Pigs Essay Example for Free

School Bus and Dumb Pigs Essay Narrator: Megan’s father asked her to feed the pigs on her way to school. He said†¦Ã¢â‚¬ ¦. Father: Megan please feed the pigs but don’t open the gate. Pigs are smarter than you think. Don’t open the gate. Megan: right I will not open the gate. Not me no sir no no no no. Narrator: so Megan went to the pig pen. She looked the pigs. The pigs looked at Megan. Megan: these are the dumbest looking pigs I have ever seen. They stand here like lumps on a bump. They wouldn’t do anything if I did open the gate. Narrator: so Megan opened the gate just a little bit. The pigs stood there and looked at Megan. They didn’t do anything. Megan said Megan: these are the dumbest looking pigs I have ever seen. They stand here like lumps on a bump. They wouldn’t do anything even go out the door if the house was on fire. Narrator: so Megan opened the gate a little bit more. The pigs stood there and looked at Megan. They didn’t do anything. Then Megan yelled†¦ Megan: HEY YOU DUMB PIGS! Narrator: the pigs jumped up and ran over Megan, WAP- WAP- WAP-WAP-WAP and out the gate. When Megan got up she couldn’t see the pigs anywhere. She said Megan: UH OH, I am in bad trouble. Maybe pigs are not so dumb after all. Narrator: then she went to tell her father the bad news. When she got to the house Megan heard a noise coming from the kitchen. Then it went, Pig: OINK OINK OINK Megan: that doesn’t sound like my mother. That doesn’t sound like my father. that sounds like pigs. Narrator: she looked in the window. There was her father sitting at the breakfast table. A pig was drinking his coffee. A pig was eating his news paper and a pig peeing on his shoe. Father: Megan you opened the gate. Get these pigs out of here. Narrator: Megan opened the front door a little bit. The pigs stood and looked at Megan. Finally Megan opened the front door all the way and yelled†¦Ã¢â‚¬ ¦. Megan: HEY YOU DUMB PIGS. Narrator: the pigs jumped up and ran right over Megan, WAP- WAP-WAP-WAP And out the door. Megan ran outside chassed all the pigs into the pig pen and shut the gate. Then she looked at the pigs a said†¦Ã¢â‚¬ ¦ Megan: your are still dumb, like lumps on a bump. Narrator: then she ran off to school. Just as she was about to open the front door of the school she heard a sound. Pigs: OINK OINK OINK. Narrator: she said †¦Ã¢â‚¬ ¦. Megan: that doesn’t sound like my teacher. That doesn’t sound like the principal. That sounds like pigs Narrator: Megan looked in the principle’s window. There was a pig drinking principal’s coffee. A pig was eating the principal’s newspaper. And a pig was peeing on the principal’s shoe. The principal yelled†¦. Principal: Megan, get these pigs out of here! Narrator: Megan opened the front door of the school a little bit. The pigs didn’t do anything. She opened the door all the way and yelled†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Megan: HEY YOU DUMB PIGS. Narrator: the pigs jumped up and ran right over Megan, WAP-WAP-WAP-WAP and out the door. Megan went into the school she sat down at the desk and said†¦Ã¢â‚¬ ¦.. Megan: that’s that I finally got rid of all the pigs. Narrator: then she heard a noise. Pig: OINK OINK OINK Narrator: Megan opened her desk and there a new baby pig. The teacher said†¦ Teacher: Megan get that dumb pig out of here. Megan: Dumb? Who ever said pigs were dumb? Pigs are smart. I am going to keep it for a pet. Narrator: at the end of the day the school bus finally came Megan walked up to the door then heard something say, Pig: OINK OINK OINK Narrator: Megan said Megan: that doesn’t sound like the bus driver that sounds like the pigs. Narrator: she climbed up the stairs and looked in the bus. There was a pig driving the bus, pigs eating the seats and pigs lying in the aisle. A pig shut the door and drove the bus down the road. It drove the bus all the way to Megan’s farm, through the barnyard and right into the pig pen. Megan got out of the bus walked across the barnyard and marched into the kitchen. She said†¦. Megan: the pigs are all back in the pig pen. They came back by themselves. Pigs are smarter than you think. Narrator: and Megan never let out any more animals out again. At least not any more pigs

Friday, November 15, 2019

During this essay I will be exploring and comparing two of Carol Ann :: English Literature

During this essay I will be exploring and comparing two of Carol Ann Duffy’s poems, Education for Leisure and Stealing Comparison between two of Duffy’s poems. During this essay I will be exploring and comparing two of Carol Ann Duffy’s poems, â€Å"Education for Leisure† and â€Å"Stealing†. In both of these dramatic monologues Duffy clearly portrays a certain persona, the character in â€Å"Education for Leisure† is shown as a young adult, that, because he has been ignored, is trying to find power by killing living things. Similarly the character in the poem â€Å"Stealing† is ignored and friendless and so resorts to stealing just for the thrill of it, often stealing things that aren’t useful to him. The character in the poem Education for Leisure is very egocentric, â€Å"I breathe out talent on the glass to write my name† this shows that he really believes that even the air he exhales is important enough to be classed as talent and he writes his name on it as if it was an autograph. He also says â€Å"I could be anything at all, with half a chance.† This shows that he isn’t given the chance to be anything that he wants to be and that he is quite ignored by others. This helps explain why he goes on his killing spree, its probably because people don’t acknowledge him that he wants that kind of power of someone, or something so he isn’t ignored anymore. The character in the poem â€Å"Stealing† is very lonely, when talking about a snowman he once stole he says â€Å"I wanted him, a mate with a mind as cold as the slice of ice within my brain.† This shows that what he wants is a friend that is just like him, someone he can relate to, because no one else could understand. He also says â€Å"Sometimes I steal things I don’t need† He does this because he got a thrill out of doing it the first time and it gives him a sense of power of who he is stealing from. The quote â€Å"I sigh like this - Aah† shows the satisfaction he gets when he is stealing, and the short sentence â€Å"Mirrors.† show that he likes to see himself, and he sees it as a

Tuesday, November 12, 2019

Budweiser Paper

MARKETING 474 FINAL: INTEGRATED MARKETING PLAN INSTRUCTIONS: You will complete an Integrated Marketing Plan with your group for Budweiser. As you may know the ailing beer manufacturer is struggling. You will need to do additional research to uncover the issues that are plaguing the brand. The goal of your plan is to drive business. BUDWEISER OVERVIEW: In January, Coors Light surpassed Budweiser to become the #2 selling beer in the U. S. It was a major blow for Budweiser, a brand that has been in decline for the last three decades.Certainly the changing tastes of the American consumers have impacted sales of Anheuser Busch's flagship brand, but marketing decisions have also played a big role in the fall of the iconic brand. Budweiser has tried to be everything from fratty to refined to sporty to hipster. Anheuser-Busch has always put a major focus on marketing. This is the company, after all, that spent $246. 2 million solely on Super-Bowl commercials from 2002 to 2011. Edward McClelland of Salon  says that from its inception, Budweiser was a â€Å"triumph of marketing over quality. The quality was questionable: Adolphus Busch, the company's founder, called his beer â€Å"dot-schlop† and preferred to drink wine and St. Louis drinkers were not fans of the drink either, but the Busch family still bought the licenses and paid rent for bar owners in exchange for serving the product. Budweiser had its glory days in the 1950s when Anheuser-Busch helped strengthen its national brand by sponsoring shows featuring Jackie Gleason, Milton Berle, and Frank Sinatra. It also promoted its beer by sponsoring sporting events and branding stadiums. By the 1980s, Budweiser was synonymous with American culture. â€Å"Budweiser’s kind of a mainstay.It’s a good old American tradition, like going to a baseball game or a college football game,†Ã‚  says Kevin Eichelberger, webmaster of BeerTees. com. But something has happened in the past three decades and, while it still has clout overseas, the Budweiser brand is tired here at home. Undoubtedly, owners A-B InBev will try to save it with marketing, as they have always done. But will that be enough to return Budweiser to the throne and its former glory? Source: businessinsider. comPAPER OUTLINE: Integrated Marketing Campaign Deliverab les: You should outline the following before you begin developing your IMC (Word Times New Roman 12 Font and 1. inch margins):OVERVIEW (2-3 Pages)1. Budweiser Problem2. Company Culture, Values, Mission3. Communication Objective: (e. g. Inform, Persuade, Call to action)4. Brand Positioning and Personality5. Intended Target Audience/Insights CAMPAIGN (At least 3-5 Pages) â€Å"BIG IDEA†: or compelling theme. (e. g. What happens in Vegas stays in Vegas)MESSAGE: Relevant copy and actionable message for your target consumer which includes (e. g. rational or emotional appeal or selling proposition)CHANNELS (examples): a. Print Campaign: Headline, Artwork/Visual and Copy b. Events with Sponsors c.Direct Communication: Web-site, Social Media d. Public RelationsCREATIVE: Headline to capture the target’s attention and photos that capture the essence of the campaignGRADING CRITERIA: 200 Points: Written Strategy-Did you have a compelling strategy for your IMC? Was your strategy al igned to the problems and issues? 100 Points: 5 minute Oral Presentation-How Creative was your IMC presentation? Did you use innovative ways to drive sales that would resonate with the target consumer?Note: Your Oral Presentation should be 4-5 Slides developed from the CAMPAIGN part of the written strategy.

Sunday, November 10, 2019

Beijing EAPS Consulting, Inc.

The case study, â€Å"Beijing EAPS Consulting, Inc. † in the Custom Book, (2011), examines the project management structure of the Beijing EAPS Consulting (BEC) company. This case study also addresses about project plan itself and how the co-workers are struggling with this communication between both mangers. This project plan has demonstrated many strengths and weakness. The one thing that the project plan needs put into action is safeguards to insure that the project is completed on time. BEC has taken on the matrix organizational structure.This type of structure combines functional and divisional organization structure styles. There are advantages and disadvantages in utilizing this type of organizational structure. Advantages include resource utilization, specialization, cross functional areas, communication and flexibility. Resource utilization allows for the project departmental managers to focus on their strengths. Also, it allows for the managers to all the workers to specialize in an area of important for that project. In turn, it uses people across the company who specialize in a field that relates to the project at hand.This matrix structure permits cross departmental communication and flexibility to work on different projects across the company structure. ( Guzman, 2012) However, with advantages come disadvantage with this type of matrix organizational structure. This structure increases complexity within the organization by leading to confusion among both workers and managers. The managers may not know what a certain employee has on their plate. In reverse, the employee will obtain an overload of work because they are receiving work from two different types of managers.Another disadvantage is an increase in overhead cost for the company due to the need for double management. This double management can lead to confusion between managers as to who has the higher priority of work creating a power struggle. (Johnson, 2012) The case study,  "Beijing EAPS Consulting, Inc. † in the Custom Book, (2011), reveals many advantages and disadvantages to this matrix organizational structure. For instance, the project manager, Ms. Song, and the departmental manager, Mr. Yang, are having a problem deciding who makes the final decisions on work to be completed because they are the same level in the management structure.Ms. Song feels like she does not have the authority to give direction to Mr. Yang’s employees. She is also wary about asking Mr. Yang to give his employees work from her because of his temperament. The loud and abrasive attitude of Mr. Yang represents the rational personality type. A rational trait is more forceful and can get angry quickly. (Lewis, 2003) Mr. Yang knows he has this type of personality; however, he does not do anything to curve this problem when he notices that Ms. Song is not communicating with him.Also, the employees do not know which manager to listen to or how to prioritize their work at hand. This causes more conflict between the employees, the project manager and departmental managers. In addition, these employees are not sure if the project manager or the department manager is their direct supervisor. This in turn causes conflict between both managers. There are some strengths and weaknesses that have been made clear about the project plan in the case study, â€Å"Beijing EAPS Consulting, Inc. † in the Custom Book, (2011).These weaknesses include an overload of individual and team projects. The employees need to work extra hours to keep up with tight deadlines. They are also working across department lines meaning they have to meet the demands of more than one manager at a time. When urgent matters arise they are required to add the new work to meet a new deadline on top of the current work load which now causes more stress on the employees and managers. On the other side, some of the strengths include being more efficient and market-oriented. These st rengths will help the company grow in size and profit.Also, being a matrix structure allows for multiple cross functional teams to work together. This helps the company work in a team environment with collaboration across all departmental boarders. Kloppenborg, Shriberg, and Venkattaman in Project Leadership (2003) discuss many factors about working in a team environment and the type of team behavior that is needed to help balance the expansion and management problems facing the Beijing EAPS Consulting company. To begin, the team environment needs a leader that is committed to the company and to them.This leader also needs knowledge of the project at hand, as well as the skills to help facilitated the project completion. Also, within this team environment it is a good idea to bring in the team members to participate in the 5 classical team development steps. These include forming, storming, norming, preforming and adjourning. By bringing in the entire team, a sense of community and rapport is built with the rest of the team. This helps to create a better cohesive and happier team environment. Team behavior is very important for a growing company like BEC. They need to make sure that heir employees have the correct company vision and attitude to expand. One of the big factors in getting a team together is to make sure that they socialize. They need to get to know each other and to understand their team members backgrounds both personally and professionally, along with their skills and behaviors they emanate. This will help lead to respect within the team environment. One of the major factors BEC is missing within its team environment is ground rules and codes of conduct. This helps the team share in understanding and expectations of the team as a whole.This implementation would help promote the correct behavior for any given situation within the team environment. These rules would also let them know who is in charge and who they report to for a specific project or goal they have been assigned. (Exforsys, 2010). Once you have a team in place, the next important goal is to make sure that your projects are completed on time. There are many ways safeguards and project planning can be done to mitigate the risk of being late for a project completion. The first thing that would need to be done is a Work Base Structure (WBS).This would insure that all aspects of the project have been planned out with timelines and schedules of smaller milestones. The WBS would take into account any risk management planning that would need to occur along with any communication planning. Another great safeguard is to build on some time to the end of the project deadline for any unforeseen events but have a set firm deadline. This firm deadline will give the project team a sense of responsibility to get the project done within that timeframe. This is a commitment from, not just the company, but the sponsors, team and project managers.In saying that, the project mana ger would need to track the progress of the work completed and the schedule to make sure that everything is running smoothly. Once milestones are met upper management would be notified as to the progress of the project. (Phillips, 2004) Every company needs a designed structure for communication between employees and management. The employees need to understand the reporting structure up though management and whether they are reporting to a project manager or a department manager However, it is not just the employees that need this definition of reporting structure but the managers need it as well.When the project manager is developing the team they need to create a community type of feeling within the team environment. This will help to insure that there is communication and good rapport with the team. Finally, making sure that a team stays on track and meets deadlines is a major under taking for the project manager. They need to build a WBS and take into account safeguards to insur e that deadlines are met.

Friday, November 8, 2019

Public Restrooms in Franceâ€Les Toilettes Publiques

Public Restrooms in France- Les Toilettes Publiques When you travel to France, one thing is certain- youll have to use the restroom. Politely asking where the toilets are is a delicate thing in French. Now that youve mastered the toilet-related vocabulary and the strange double flush tank, you are ready for your next challenge: using (and surviving) Les toilettes publiques! In a small (or huge) town, using les W.C  of a restaurant or a cafà © should not be a problem. Just ask oà ¹ sont les toilettes sil vous plaà ®t, and you should be fine. But unless you are a patron, in many very touristy areas, youll have to use the public restrooms. It may be worth buying un cafà ©, even if you dont drink it, so you can use the cafà ©s bathroom. Some very old fashioned public restrooms or very old fashioned restaurants will have what we used to call une dame pipi (literally a pee lady ... a more PC term is agent dentretien- maintenance officer). This person cleans and takes care of the place. Its customary to leave them a tip- 50 centimes or one Euro. Les Urinoirs (urinals) are still very common and not so discreet in France. Its not uncommon in a public restroom to have a urinal section facing the closed toilets so that when you enter/exit the restroom you will pass in front of urinating men ...  how nice. More modern public restrooms will be some sort of a cabin (called une sanisette) which opens up when you insert a coin (they are free in Paris since 2006 ... and more or less  dirty ... and always lacking toilet paper, so plan on bringing tissues). The instructions are pretty clear, and there are usually drawings. However, a  Skype student of mine had an interesting story with one of these. He had to pay one Euro to get in. So, after he did his business, as he left and the door opened, he let his spouse in. And she got ... a free shower! Some of these cabins get fully rinsed after each use, from top to bottom. So ... pay the extra one Euro. And yes, it is still very true, many public restrooms (rarely in cities, but frequently highway restrooms) are what we call des toilettes la turque- no seat but a hole. I hate these, as Im pretty sure every other woman does. Basically, there is a hole, and two rectangles to place your feet, supposedly out of the pee route. Face the door if you want to limit the damage. No, French women dont have a secret about using these. We are all created equal when it comes to using these awful devices.   Last thing ... the French are not really shy when it comes to peeing al fresco- outside! If you drive around France, you may sometimes see a car stopped on the side of the road, with a guy facing the fields and relieving himself. Well, at least he is not facing the road. Nothing shocking here for the French, its only human nature!

Tuesday, November 5, 2019

20 Cognitive Biases That Screw Up Your Decisions

20 Cognitive Biases That Screw Up Your Decisions A cognitive bias, according to Wikipedia  refers to a systematic  deviation from rationality whereby our judgement of other people and situations are drawn from an illogical line of thinking. What this means is that we often make our decisions based on emotions rather than logic. And this can lead us to make very bad decisions that could be detrimental to our quality of life. Okay, so we make bad decisions. What can we do to fix that?   We can start by learning what the more common biases are. If we learn what they are, we will be able to identify when they are in the process of happening  . That being said, here is a list of 20 cognitive biases that screw up our decisions.  Source: [BusinessInsider]

Sunday, November 3, 2019

IRAC Brief and Torts Scenario Coursework Example | Topics and Well Written Essays - 500 words

IRAC Brief and Torts Scenario - Coursework Example ly based on the flooding associated with Sandy.† (Butts, 2015) The rule used in deciding the case was from the Executive Order 165 and Order 163 while the insurance policy acted as the agreement document. The plaintiff’s insurance cover excluded the case of losses or damages that were caused indirectly or directly by the floods. It covered only the losses or damages that were caused â€Å"by order of a civil authority as a direct result of a Covered Cause of Loss to property in the immediate area.† (Butts, 2015) Bamundo, Zwal and Schermerhorn main cause of loss was Sandy storm which is a flooding condition. The evacuation was, therefore, not a cause of loss to the plaintiff’s but a precautionary act to avoid further loss. In case, the civil authority acted out of no natural forces to evacuate the plaintiff’s then the case’s verdict would have favored them. The major cause of the loss to the plaintiff is the floods conditions, therefore, the insurance company are not suppose to compensate the plaintiff. The civil authority evacuation order was a precautionary act that whose cause was the flooding condition. The judge’s ruling is right and the facts and arguments that are provided are reasonable and make sense. Personal property is a property that is movable contrary to real estate or real property. In common law it can be referred to as personalty or chattels while in civil law it is called movables or immovable property. It can be classified in the form of tangibles and intangibles, whereby, the tangibles include clothing, furniture and jewelry while intangibles include negotiable instruments and securities (Burke & Snoe, 2008). Real property is a kind of property attached to land directly and includes the land itself (Burke & Snoe, 2008). It includes buildings, other structures, interests and rights. The real property can be categorized as either residential or rental. Intellectual property is a broad group of intangibles that have a company as

Friday, November 1, 2019

The summary of the article for business within two weeks' newspaper

The summary of the for business within two weeks' newspaper - Article Example Without the knowledge of the customers, however, the money was transferred to the accounts of the owners and managers of the online gambling site, who were themselves were seasoned and prominent poker players. On behalf of the players who were cheated out of their money, federal prosecutors filed a civil complaint against the company, for an amount that could well reach $390 million, the amount allegedly acquired by the unscrupulous online game from its unsuspecting clientele. According to the federal prosecutors handling the case, the Full Tilt website was actually not a legitimate poker firm, but an elaborate Ponzi scheme the intention of which was actually to defraud those people whom the managers can entice to sign up with them. The fraud was revealed when the prosecutors had several poker sites shut down in the course of investigating two other poker web sites, which were based abroad. Because the site of Full Tilt Poker was also shut down, customers began asking for their money back, money which was supposed to have been held by Full Tile for safekeeping. When the reimbursements did not come, federal authorities were alerted, and the illegal scheme was discovered. Full Tilt is an online gambling business that exists de facto but the exact legal personality of which has not been determined. It has its headquarters in Ireland. Among those said to have profited from Full Tilt’s operations are Howard Lederer who is said to have received $42 million, and Christ Ferguson who got $25 million and has receivables of $60 million more. Both are considered luminaries in the world of poker. Former patrons of the website said that in the past, they were paid in a timely fashion and there appeared to be no problems if they withdrew money from their account anytime. When the crisis came and players began withdrawing their money all at the same time, Full Tilt’s reimbursements slowed and then stopped altogether, indicating the possibility of embezzlement of money which should have been held in individual accounts for the players. Reaction It is particularly ironic that people who go out of their way to gamble are themselves cheated out of their gambling money – a vice for a vice. During these hard times, gambling should be viewed as particularly wasteful and inconsiderate of others’ plight; in a sense, there is some poetic justice in being cheated out of money they were about to lose anyway. It is determined that the chances of consistently winning in a game of chance are skewed against the customer, and in favour of the gambling operator (Ethier 338). Other than this, there are serious problems about litigation and recovery. Full Tilt being a foreign de facto entity, and the embezzlement being committed in the U.S., there will be difficulty bringing the illicit corporation under the jurisprudence of the tribunal in the U.S. It may also prove difficult to trace the money trail to see who benefitted from the stolen funds a s the internet by its nature protects anonymity. There will therefore be serious problems between the actual embezzlers, and those whose names were merely used to enhance the site’s appeal. The very act of gambling online is against U.S. law, so there may naturally be no international agreements that may have been entered to provide basis of claim between two countries. It