Business Plan BonChon Essay - 3160 Words

Brief Content Brief Content ..........................................................................................i Background .......................................................................................... 1 Diagnosis Environment analysis A.BonChon SWOT .......................................................................................... 2 B.Customer Analysis .......................................................................................... 3 C.Commpetitor analysis........................................................................................ 4 Current BonChon Market Objectives.......................................................................................... 5 Plan†¦show more content†¦So,BonChon’s main focus is to provide customer with high quality and healthy food with good services for the customer satisfication. C. Competitor Analysis 1. Mc’Donnalds Market Position : They cover many customer levels in the market. They have a breakfast menu for the workers, a children package playground for the kids, another that they have a cheap menu for the C class. Market position Mc’Donnalds is the restaurant with comfortable place for hang out, fun place for kids (have kid’s playground), and 24 hours restaurant. Strength Have many strategic stores Have a good branding promotion Cover many customer levels Weakness They don’t really concerned about their product’s taste 2. Lotteria ­Ã‚ ­ Market Positioning : Lotteria’s market positioning is to make restaurant with clean environment, good and fast service, an high quality food. Strength Big Portion Chicken with a special seasoning Weakness Store’s design not very attractive Not very good at branding and promotion Current BonChon Markets Objectives Entering the third year in Indonesia, BonChon wants to create new experience for their customers and develop the market range from A to B class to A to C. So BonChon want to make new menu set creation that can provide the C class at BonChon.With a budget of Rp.Show MoreRelatedCase Study: Paulis Restaurant1378 Words   |  6 PagesAteneo de Davao University School of Business and Governance Business Management Division Case Study: Pauli’s Restaurant and Microbrewery Submitted by: Joanna Paula P. Cuario Submitted to: Mr. Reynaldo Navacilla Mgt 433 Mon.-Sat. / 1:00pm-2:30pm / C503 Pauli’s Restaurant and Microbrewery Introduction Pauli’s Restaurant and Microbrewery is a popular downtown pub in a major city. It has different locations or expansions in six regional cities and also operates a corporateRead MoreCase Study: Paulis Restaurant1393 Words   |  6 PagesAteneo de Davao University School of Business and Governance Business Management Division Case Study: Pauli’s Restaurant and Microbrewery Submitted by: Joanna Paula P. Cuario Submitted to: Mr. Reynaldo Navacilla Mgt 433 Mon.-Sat. / 1:00pm-2:30pm / C503 Pauli’s Restaurant and Microbrewery Introduction Pauli’s Restaurant and Microbrewery is a popular downtown pub in a major city. It has different locations or expansions in six regional cities and also operates a corporate web site. On whichRead MoreFranchising Is A Long Term Essay1286 Words   |  6 Pagesfranchising is one of the easiest ways to start a business. Franchising is defined as a long-term, continuing business relationship wherein for consideration, the franchisor grants to the franchise a licensed right, subject to agreed requirements and restrictions, to condusct business utilising the trade and/or service marks of the franchisor and also provides to the franchisee advice and assistance in organising, merchandising, and managing the business conducted to the licensee ï â€º1ï  . The company granting