During this essay I will be exploring and comparing two of Carol Ann :: English Literature

During this essay I will be exploring and comparing two of Carol Ann Duffy’s poems, Education for Leisure and Stealing Comparison between two of Duffy’s poems. During this essay I will be exploring and comparing two of Carol Ann Duffy’s poems, â€Å"Education for Leisure† and â€Å"Stealing†. In both of these dramatic monologues Duffy clearly portrays a certain persona, the character in â€Å"Education for Leisure† is shown as a young adult, that, because he has been ignored, is trying to find power by killing living things. Similarly the character in the poem â€Å"Stealing† is ignored and friendless and so resorts to stealing just for the thrill of it, often stealing things that aren’t useful to him. The character in the poem Education for Leisure is very egocentric, â€Å"I breathe out talent on the glass to write my name† this shows that he really believes that even the air he exhales is important enough to be classed as talent and he writes his name on it as if it was an autograph. He also says â€Å"I could be anything at all, with half a chance.† This shows that he isn’t given the chance to be anything that he wants to be and that he is quite ignored by others. This helps explain why he goes on his killing spree, its probably because people don’t acknowledge him that he wants that kind of power of someone, or something so he isn’t ignored anymore. The character in the poem â€Å"Stealing† is very lonely, when talking about a snowman he once stole he says â€Å"I wanted him, a mate with a mind as cold as the slice of ice within my brain.† This shows that what he wants is a friend that is just like him, someone he can relate to, because no one else could understand. He also says â€Å"Sometimes I steal things I don’t need† He does this because he got a thrill out of doing it the first time and it gives him a sense of power of who he is stealing from. The quote â€Å"I sigh like this - Aah† shows the satisfaction he gets when he is stealing, and the short sentence â€Å"Mirrors.† show that he likes to see himself, and he sees it as a

Budweiser Paper

MARKETING 474 FINAL: INTEGRATED MARKETING PLAN INSTRUCTIONS: You will complete an Integrated Marketing Plan with your group for Budweiser. As you may know the ailing beer manufacturer is struggling. You will need to do additional research to uncover the issues that are plaguing the brand. The goal of your plan is to drive business. BUDWEISER OVERVIEW: In January, Coors Light surpassed Budweiser to become the #2 selling beer in the U. S. It was a major blow for Budweiser, a brand that has been in decline for the last three decades.Certainly the changing tastes of the American consumers have impacted sales of Anheuser Busch's flagship brand, but marketing decisions have also played a big role in the fall of the iconic brand. Budweiser has tried to be everything from fratty to refined to sporty to hipster. Anheuser-Busch has always put a major focus on marketing. This is the company, after all, that spent $246. 2 million solely on Super-Bowl commercials from 2002 to 2011. Edward McClelland of Salon  says that from its inception, Budweiser was a â€Å"triumph of marketing over quality. The quality was questionable: Adolphus Busch, the company's founder, called his beer â€Å"dot-schlop† and preferred to drink wine and St. Louis drinkers were not fans of the drink either, but the Busch family still bought the licenses and paid rent for bar owners in exchange for serving the product. Budweiser had its glory days in the 1950s when Anheuser-Busch helped strengthen its national brand by sponsoring shows featuring Jackie Gleason, Milton Berle, and Frank Sinatra. It also promoted its beer by sponsoring sporting events and branding stadiums. By the 1980s, Budweiser was synonymous with American culture. â€Å"Budweiser’s kind of a mainstay.It’s a good old American tradition, like going to a baseball game or a college football game,†Ã‚  says Kevin Eichelberger, webmaster of BeerTees. com. But something has happened in the past three decades and, while it still has clout overseas, the Budweiser brand is tired here at home. Undoubtedly, owners A-B InBev will try to save it with marketing, as they have always done. But will that be enough to return Budweiser to the throne and its former glory? Source: businessinsider. comPAPER OUTLINE: Integrated Marketing Campaign Deliverab les: You should outline the following before you begin developing your IMC (Word Times New Roman 12 Font and 1. inch margins):OVERVIEW (2-3 Pages)1. Budweiser Problem2. Company Culture, Values, Mission3. Communication Objective: (e. g. Inform, Persuade, Call to action)4. Brand Positioning and Personality5. Intended Target Audience/Insights CAMPAIGN (At least 3-5 Pages) â€Å"BIG IDEA†: or compelling theme. (e. g. What happens in Vegas stays in Vegas)MESSAGE: Relevant copy and actionable message for your target consumer which includes (e. g. rational or emotional appeal or selling proposition)CHANNELS (examples): a. Print Campaign: Headline, Artwork/Visual and Copy b. Events with Sponsors c.Direct Communication: Web-site, Social Media d. Public RelationsCREATIVE: Headline to capture the target’s attention and photos that capture the essence of the campaignGRADING CRITERIA: 200 Points: Written Strategy-Did you have a compelling strategy for your IMC? Was your strategy al igned to the problems and issues? 100 Points: 5 minute Oral Presentation-How Creative was your IMC presentation? Did you use innovative ways to drive sales that would resonate with the target consumer?Note: Your Oral Presentation should be 4-5 Slides developed from the CAMPAIGN part of the written strategy.

Beijing EAPS Consulting, Inc.

The case study, â€Å"Beijing EAPS Consulting, Inc. † in the Custom Book, (2011), examines the project management structure of the Beijing EAPS Consulting (BEC) company. This case study also addresses about project plan itself and how the co-workers are struggling with this communication between both mangers. This project plan has demonstrated many strengths and weakness. The one thing that the project plan needs put into action is safeguards to insure that the project is completed on time. BEC has taken on the matrix organizational structure.This type of structure combines functional and divisional organization structure styles. There are advantages and disadvantages in utilizing this type of organizational structure. Advantages include resource utilization, specialization, cross functional areas, communication and flexibility. Resource utilization allows for the project departmental managers to focus on their strengths. Also, it allows for the managers to all the workers to specialize in an area of important for that project. In turn, it uses people across the company who specialize in a field that relates to the project at hand.This matrix structure permits cross departmental communication and flexibility to work on different projects across the company structure. ( Guzman, 2012) However, with advantages come disadvantage with this type of matrix organizational structure. This structure increases complexity within the organization by leading to confusion among both workers and managers. The managers may not know what a certain employee has on their plate. In reverse, the employee will obtain an overload of work because they are receiving work from two different types of managers.Another disadvantage is an increase in overhead cost for the company due to the need for double management. This double management can lead to confusion between managers as to who has the higher priority of work creating a power struggle. (Johnson, 2012) The case study,  "Beijing EAPS Consulting, Inc. † in the Custom Book, (2011), reveals many advantages and disadvantages to this matrix organizational structure. For instance, the project manager, Ms. Song, and the departmental manager, Mr. Yang, are having a problem deciding who makes the final decisions on work to be completed because they are the same level in the management structure.Ms. Song feels like she does not have the authority to give direction to Mr. Yang’s employees. She is also wary about asking Mr. Yang to give his employees work from her because of his temperament. The loud and abrasive attitude of Mr. Yang represents the rational personality type. A rational trait is more forceful and can get angry quickly. (Lewis, 2003) Mr. Yang knows he has this type of personality; however, he does not do anything to curve this problem when he notices that Ms. Song is not communicating with him.Also, the employees do not know which manager to listen to or how to prioritize their work at hand. This causes more conflict between the employees, the project manager and departmental managers. In addition, these employees are not sure if the project manager or the department manager is their direct supervisor. This in turn causes conflict between both managers. There are some strengths and weaknesses that have been made clear about the project plan in the case study, â€Å"Beijing EAPS Consulting, Inc. † in the Custom Book, (2011).These weaknesses include an overload of individual and team projects. The employees need to work extra hours to keep up with tight deadlines. They are also working across department lines meaning they have to meet the demands of more than one manager at a time. When urgent matters arise they are required to add the new work to meet a new deadline on top of the current work load which now causes more stress on the employees and managers. On the other side, some of the strengths include being more efficient and market-oriented. These st rengths will help the company grow in size and profit.Also, being a matrix structure allows for multiple cross functional teams to work together. This helps the company work in a team environment with collaboration across all departmental boarders. Kloppenborg, Shriberg, and Venkattaman in Project Leadership (2003) discuss many factors about working in a team environment and the type of team behavior that is needed to help balance the expansion and management problems facing the Beijing EAPS Consulting company. To begin, the team environment needs a leader that is committed to the company and to them.This leader also needs knowledge of the project at hand, as well as the skills to help facilitated the project completion. Also, within this team environment it is a good idea to bring in the team members to participate in the 5 classical team development steps. These include forming, storming, norming, preforming and adjourning. By bringing in the entire team, a sense of community and rapport is built with the rest of the team. This helps to create a better cohesive and happier team environment. Team behavior is very important for a growing company like BEC. They need to make sure that heir employees have the correct company vision and attitude to expand. One of the big factors in getting a team together is to make sure that they socialize. They need to get to know each other and to understand their team members backgrounds both personally and professionally, along with their skills and behaviors they emanate. This will help lead to respect within the team environment. One of the major factors BEC is missing within its team environment is ground rules and codes of conduct. This helps the team share in understanding and expectations of the team as a whole.This implementation would help promote the correct behavior for any given situation within the team environment. These rules would also let them know who is in charge and who they report to for a specific project or goal they have been assigned. (Exforsys, 2010). Once you have a team in place, the next important goal is to make sure that your projects are completed on time. There are many ways safeguards and project planning can be done to mitigate the risk of being late for a project completion. The first thing that would need to be done is a Work Base Structure (WBS).This would insure that all aspects of the project have been planned out with timelines and schedules of smaller milestones. The WBS would take into account any risk management planning that would need to occur along with any communication planning. Another great safeguard is to build on some time to the end of the project deadline for any unforeseen events but have a set firm deadline. This firm deadline will give the project team a sense of responsibility to get the project done within that timeframe. This is a commitment from, not just the company, but the sponsors, team and project managers.In saying that, the project mana ger would need to track the progress of the work completed and the schedule to make sure that everything is running smoothly. Once milestones are met upper management would be notified as to the progress of the project. (Phillips, 2004) Every company needs a designed structure for communication between employees and management. The employees need to understand the reporting structure up though management and whether they are reporting to a project manager or a department manager However, it is not just the employees that need this definition of reporting structure but the managers need it as well.When the project manager is developing the team they need to create a community type of feeling within the team environment. This will help to insure that there is communication and good rapport with the team. Finally, making sure that a team stays on track and meets deadlines is a major under taking for the project manager. They need to build a WBS and take into account safeguards to insur e that deadlines are met.

Public Restrooms in Franceâ€Les Toilettes Publiques

Public Restrooms in France- Les Toilettes Publiques When you travel to France, one thing is certain- youll have to use the restroom. Politely asking where the toilets are is a delicate thing in French. Now that youve mastered the toilet-related vocabulary and the strange double flush tank, you are ready for your next challenge: using (and surviving) Les toilettes publiques! In a small (or huge) town, using les W.C  of a restaurant or a cafà © should not be a problem. Just ask oà ¹ sont les toilettes sil vous plaà ®t, and you should be fine. But unless you are a patron, in many very touristy areas, youll have to use the public restrooms. It may be worth buying un cafà ©, even if you dont drink it, so you can use the cafà ©s bathroom. Some very old fashioned public restrooms or very old fashioned restaurants will have what we used to call une dame pipi (literally a pee lady ... a more PC term is agent dentretien- maintenance officer). This person cleans and takes care of the place. Its customary to leave them a tip- 50 centimes or one Euro. Les Urinoirs (urinals) are still very common and not so discreet in France. Its not uncommon in a public restroom to have a urinal section facing the closed toilets so that when you enter/exit the restroom you will pass in front of urinating men ...  how nice. More modern public restrooms will be some sort of a cabin (called une sanisette) which opens up when you insert a coin (they are free in Paris since 2006 ... and more or less  dirty ... and always lacking toilet paper, so plan on bringing tissues). The instructions are pretty clear, and there are usually drawings. However, a  Skype student of mine had an interesting story with one of these. He had to pay one Euro to get in. So, after he did his business, as he left and the door opened, he let his spouse in. And she got ... a free shower! Some of these cabins get fully rinsed after each use, from top to bottom. So ... pay the extra one Euro. And yes, it is still very true, many public restrooms (rarely in cities, but frequently highway restrooms) are what we call des toilettes la turque- no seat but a hole. I hate these, as Im pretty sure every other woman does. Basically, there is a hole, and two rectangles to place your feet, supposedly out of the pee route. Face the door if you want to limit the damage. No, French women dont have a secret about using these. We are all created equal when it comes to using these awful devices.   Last thing ... the French are not really shy when it comes to peeing al fresco- outside! If you drive around France, you may sometimes see a car stopped on the side of the road, with a guy facing the fields and relieving himself. Well, at least he is not facing the road. Nothing shocking here for the French, its only human nature!

20 Cognitive Biases That Screw Up Your Decisions

20 Cognitive Biases That Screw Up Your Decisions A cognitive bias, according to Wikipedia  refers to a systematic  deviation from rationality whereby our judgement of other people and situations are drawn from an illogical line of thinking. What this means is that we often make our decisions based on emotions rather than logic. And this can lead us to make very bad decisions that could be detrimental to our quality of life. Okay, so we make bad decisions. What can we do to fix that?   We can start by learning what the more common biases are. If we learn what they are, we will be able to identify when they are in the process of happening  . That being said, here is a list of 20 cognitive biases that screw up our decisions.  Source: [BusinessInsider]

IRAC Brief and Torts Scenario Coursework Example | Topics and Well Written Essays - 500 words

IRAC Brief and Torts Scenario - Coursework Example ly based on the flooding associated with Sandy.† (Butts, 2015) The rule used in deciding the case was from the Executive Order 165 and Order 163 while the insurance policy acted as the agreement document. The plaintiff’s insurance cover excluded the case of losses or damages that were caused indirectly or directly by the floods. It covered only the losses or damages that were caused â€Å"by order of a civil authority as a direct result of a Covered Cause of Loss to property in the immediate area.† (Butts, 2015) Bamundo, Zwal and Schermerhorn main cause of loss was Sandy storm which is a flooding condition. The evacuation was, therefore, not a cause of loss to the plaintiff’s but a precautionary act to avoid further loss. In case, the civil authority acted out of no natural forces to evacuate the plaintiff’s then the case’s verdict would have favored them. The major cause of the loss to the plaintiff is the floods conditions, therefore, the insurance company are not suppose to compensate the plaintiff. The civil authority evacuation order was a precautionary act that whose cause was the flooding condition. The judge’s ruling is right and the facts and arguments that are provided are reasonable and make sense. Personal property is a property that is movable contrary to real estate or real property. In common law it can be referred to as personalty or chattels while in civil law it is called movables or immovable property. It can be classified in the form of tangibles and intangibles, whereby, the tangibles include clothing, furniture and jewelry while intangibles include negotiable instruments and securities (Burke & Snoe, 2008). Real property is a kind of property attached to land directly and includes the land itself (Burke & Snoe, 2008). It includes buildings, other structures, interests and rights. The real property can be categorized as either residential or rental. Intellectual property is a broad group of intangibles that have a company as

The summary of the article for business within two weeks' newspaper

The summary of the for business within two weeks' newspaper - Article Example Without the knowledge of the customers, however, the money was transferred to the accounts of the owners and managers of the online gambling site, who were themselves were seasoned and prominent poker players. On behalf of the players who were cheated out of their money, federal prosecutors filed a civil complaint against the company, for an amount that could well reach $390 million, the amount allegedly acquired by the unscrupulous online game from its unsuspecting clientele. According to the federal prosecutors handling the case, the Full Tilt website was actually not a legitimate poker firm, but an elaborate Ponzi scheme the intention of which was actually to defraud those people whom the managers can entice to sign up with them. The fraud was revealed when the prosecutors had several poker sites shut down in the course of investigating two other poker web sites, which were based abroad. Because the site of Full Tilt Poker was also shut down, customers began asking for their money back, money which was supposed to have been held by Full Tile for safekeeping. When the reimbursements did not come, federal authorities were alerted, and the illegal scheme was discovered. Full Tilt is an online gambling business that exists de facto but the exact legal personality of which has not been determined. It has its headquarters in Ireland. Among those said to have profited from Full Tilt’s operations are Howard Lederer who is said to have received $42 million, and Christ Ferguson who got $25 million and has receivables of $60 million more. Both are considered luminaries in the world of poker. Former patrons of the website said that in the past, they were paid in a timely fashion and there appeared to be no problems if they withdrew money from their account anytime. When the crisis came and players began withdrawing their money all at the same time, Full Tilt’s reimbursements slowed and then stopped altogether, indicating the possibility of embezzlement of money which should have been held in individual accounts for the players. Reaction It is particularly ironic that people who go out of their way to gamble are themselves cheated out of their gambling money – a vice for a vice. During these hard times, gambling should be viewed as particularly wasteful and inconsiderate of others’ plight; in a sense, there is some poetic justice in being cheated out of money they were about to lose anyway. It is determined that the chances of consistently winning in a game of chance are skewed against the customer, and in favour of the gambling operator (Ethier 338). Other than this, there are serious problems about litigation and recovery. Full Tilt being a foreign de facto entity, and the embezzlement being committed in the U.S., there will be difficulty bringing the illicit corporation under the jurisprudence of the tribunal in the U.S. It may also prove difficult to trace the money trail to see who benefitted from the stolen funds a s the internet by its nature protects anonymity. There will therefore be serious problems between the actual embezzlers, and those whose names were merely used to enhance the site’s appeal. The very act of gambling online is against U.S. law, so there may naturally be no international agreements that may have been entered to provide basis of claim between two countries. It