Public Relation Crisis Essay Example | Topics and Well Written Essays - 2500 words

Public Relation Crisis - Essay Example This discussion will critically analyze the two cases chosen for depicting the PR crisis and how PR crisis impacts the overall reputation of the firm. The analysis will be done on the basis of how the companies were impacted due to the PR crisis. As the essay stresses that Public Relation is defined as the process of managing and controlling the inflow and outflow of information between an organization, an individual and the public. It is basically an approach by which organizations try to gain exposure to their target addressees by employing topics of public interest and spreading some zesty news. The primary rationale behind practising public relation is to convince the investors, employees, partners, customers, and stakeholders about the company’s products, political decision and leadership activities. Some of the evident ways by which the practise of public relation can be portrayed are winning industry awards, working closely with the press, speaking at meeting or confere nce, and employee communication. In the present business environment, importance of public relation has been like never before. Public relation is now treated as one of the most vital management disciplines. This paper explores that a crisis generally descends without any warning. It does not even give time to take any kind of precautionary measures. A crisis suddenly expands hysterically leaving hardly any chances for an immediate recovery. Moreover it disrupts the business transactions and at times intimidates the survival of an organization. ... In the present business environment, importance of public relation has been like never before. Public relation is now treated as one of the most vital management disciplines. Moreover, if properly practised public relation can play a crucial role in maintaining a sound relationship with the internal and external stakeholders of the company. The support is also important to meet the goals and objectives of the organization. In general public relation is a mere communication activity, that put emphasis on the two way communication process. Therefore it is way by which a mutual understanding between the organization, its stakeholders and the customers is established (Kitchen, 1997, p.8). Public Relation Crisis: A Brief Overview A crisis generally descends without any warning. It does not even give time to take any kind of precautionary measures. A crisis suddenly expands hysterically leaving hardly any chances for an immediate recovery. Moreover it disrupts the business transactions and at times intimidates the survival of an organization (Fearn-Banks, 2010, p.2). Some of the example of PR crisis includes Johnson & Johnson's cyanide-laced Tylenol capsules, PepsiCo's can tamper rumours, Texaco's racial discrimination lawsuit, Odwalla Foods' apple juice E-Coli outbreak, Cadbury's worm infested candy bars, JetBlue's week-long operational breakdown and The Red Cross' rogue tweet among many others. Public relation crisis is some time referred to as the communication crisis from the organizational context of view. However it is also important to overcome the issue effectively. It can be done by adopting sound crisis management techniques. Some of the ways by which the challenge can be faced are